Rockstar STORIES
If you only have a few minutes, hit play.
A reel of Rockstars sharing exactly what changed for them.

Different niches. Different cities. Different starting points. Same common thread.
Holly's coaching takes such a holistic approach. It awakened a dream and vision for my life I never expected.
I quadrupled my income from the first of the year to now. The past 3 months have been my most profitable by far.
I've been able to draw boundaries to not work with clients every day of the week.
I just sold my 30-hour package, all expenses paid, and the client didn't even bat an eye.
Holly helped me identify my ideal client and gave me the confidence to say no to non-ideal clients.
I'm booked out 4 to 8 weeks. I locked in 2 of my biggest packages, with 2 more right behind them.
Working with Holly has saved me money and, more importantly, months if not years of struggling to figure things out on my own.
I sold two 40-hour packages over the phone. Couldn't do it without your script.
I'm seeing how my “not good enough” and perfectionism is related so much to my business. Thank you for bringing me another step closer.
Sold my largest package every month and the best part is that I have loads of free time to be with my kids.
I realized I'm not ready to build a team. I don't have to do all the things yet. I'm already on the path.
I feel like I am unrecognizable from a year ago. I have more confidence and a community of people who actually know this industry.
The 20-minute interviews, in their own words. Tap a name to read the whole thing.
The difference that Momentum has made in my life is incredible - I don't even have words for how much it has changed my life, my mindset, my finances, and my teammates' finances. I had heard about Momentum for about a year and a half, and Holly and I actually had a conversation back then. Everything sounded amazing, but I had the mindset that it was a lot of money, and I didn't feel like I could put that much into my own business.
Before joining, I was working my tail off and not seeing results. I felt like I had to go in and be a friend with my clients, thinking they only probably wanted one person there so we could talk and be friendly. I was doing every job by myself, which meant my money was capped, my time was capped. When I first started, my goal was $3,600 a month.
My first year, working weekends and holidays, I averaged about $5,000 a month, but at the detriment of my family, my health, and my mental well-being. Last year, I cut back to only working during the weeks, but then my income dropped to about $3,000-4,000 a month, with one random $7,000 month that was just a fluke.
My frustration grew as the year was coming to an end. I was making less this year than I made the year before - what the heck? This doesn't make sense! I knew there was a better way, but I didn't know how. As organizers, there's no rules, there's no playbook - until you join Momentum. I would listen to podcasts and stuff would make sense, but then it didn't. I just wanted the HOW to do it.
Then I did a small week course with Holly in November, and instantly things she was saying just hit home - they just made sense. I had to buy the program right in the middle of the other course! I started implementing the things Holly was teaching from day one. I'm a rule follower - I'm an organizer, right? We like to be organized.
The package pricing was a big thing for me. Holly gave me the freedom to know what to do, and on day two, I booked a package, and then on day three, I booked another package.
The transformation has been mind-blowing. In just the first week, I made about $3,000-4,000. Recently, I looked at your information about making a $3,000-5,000 month, and I thought, "I made that in one week - I made $5,000 last week!" Within two minutes of a conversation last Sunday, I had booked my biggest package with the husband on speakerphone. It felt freaking insane!
Now I have a coworker I bring along on all my jobs, which means I'm able to help another mom financially. I brought her on four jobs just this week! My whole attitude has been like on Cloud 9. I have the confidence to feel like I even more know what I'm doing. I'm in control when I'm on these consultations instead of letting the money and the need to work be in control - which is life-changing. It's life-changing in how I come across to the client. I am now the expert, and I have the mentality of "you need me, I don't need you."
Everything's on my website now, very clear. When I follow what Holly says to do, it just works, and it feels non-salesy. My new goal is at least $12,000 a month working just three days a week. That seemed impossible before - I never even thought making $15,000 a month was possible, but now I see it.
The best part? I'm finally able to plan trips! I'm going to Charleston with my family for spring break, and my big goal is a Bangkok trip in June. These aren't just dreams anymore - they're actually possible because of what I've learned and implemented through Momentum.
For anyone considering the program - you have to invest in yourself. If you trust in yourself and know that you're going to do the work, it's worth every penny. I wasn't ready to trust myself a year and a half ago when Holly and I first talked. You'll know when you're ready, and you'll know hearing this when you're ready.
This summer, I saw a video of someone talking about how they joined and made a lot of money really fast. I remember thinking, "Wow, that person's so lucky - that must just be a fluke." I didn't believe even this summer that I could be that person who's talking to you now - it's just mind-blowing. So I hope if someone else sees this, they just realize this is going to be anybody. You just do the work.
Holly has thought of every little detail in this program. It's laid out in a very easy to follow way - it makes you think, and by the time you complete it, you realize it's very simple. You can always change things, but get something started and implement it. Your clients will accept it, and it will raise your business. You will make so much more money by doing these packages.
What Holly does is life-changing for people who are ready to hear it. If you're ready to put in the work, trust the process, and implement the systems, you'll see the results. I'm living proof of that!
When I first started in the industry, I was lost. I had the basics, but I wasn't growing. My business wasn't going where I wanted it to go, where I was envisioning it to go. I was flying by the seat of my pants, making do on a wish and a prayer without solid direction. I had the vision, but that was all it was - a vision. There were no steps, no milestones to get there. It was just this unattainable vision dream.
I came across Holly on social media - I think it was on Facebook. She answered a question in an organizer's group that I had asked. What struck me immediately was her genuine willingness and wanting to share, wanting others to succeed. There was no ulterior motive - just her genuine desire to help.
I wasn't ready at first. I wasn't in a position financially to jump on board, but Holly had grabbed my attention. So I started following, joining challenges, and taking up any freebies she had. I started participating in challenges as they came up.
True confessions of an organizer: I didn't do all the work in that first challenge! But I started listening to how others had done the work and how Holly was helping them, and I wanted to be them.
Holly influenced a lot more decisions, provided more motivation and education and support. Knowing there was someone and a community that had been there, that I could relate to, that would inspire me to grow - it was great. It was what I needed.
Finally, towards the end of last summer, I knew what was possible. I was so inspired with how Holly had helped other organizers - organizers that I had known when I was first starting. I was ready to jump in, and I did. I jumped in terrified, but in the last four or five months, being part of the community and having Holly there as a resource to bounce ideas off of, to help me refocus when I'm getting lost - it's been transformative.
The information in the programs, like the Momentum Book - I'm doing it at my own pace, but I'm doing it. I'm doing the work, not skipping the steps, and I'm trusting the process. I'm trusting Holly. And by trusting her, my business has grown. I have a subcontractor. My monthly income went from being excited if I had $2,000 a month to just before Christmas having my best month ever at just shy of $9,000!
What makes this program special is that Holly keeps it real - there's no sugar-coating. I want her to tell it to me straight because if you're sugar-coating it, I'm not getting the message. Her bluntness isn't aggressive - I don't perceive it that way because it's what I need to hear. Sometimes do I want to hear it? No, but I do hear it.
What's been possible for me now is that I've been able to start contributing to our household income. I've been able to take time off to drive my mom to Florida, attend a conference in Austin, and feel better about myself financially. I know that I'm making a difference towards my goals. Even if it's not a good month, there's still progress being made - it's the seeds that I'm planting and the work that I'm doing that are going to flourish the next month or the next month.
It feels fantastic knowing I'm working towards those financial goals. It's such a relief when I can say, "Here's money - let me pay the payment on the credit card this month." It takes the pressure off my husband. It's inspiring and motivating to know that I am getting to that stage.
To anyone on the fence about joining Rockstar Organizers - do it. Take the leap and have faith in yourself. If you're ready to see growth, if you're ready to invest in yourself and your business and watch it flourish quickly, it's worth every penny. The community is worth everything you may be feeling. You have to show up - not just for the community, but for yourself. When you do that, that's a game changer.
The program is going to show up for you if you're showing up and trusting it. If you're going to invest, then invest the time. It's not just a financial investment - it's the time, the energy, the participation. It makes such a difference because if you're just trying to do it on your own, it's hard.
By doing it with the system and the program and the community, it makes it so much better. You're going to reap the results and enjoy them so much more than doing it on your own on a wing and a prayer!
My entrepreneurial journey began in January 2021 when I finally took the leap to start New Day Organizing, something I had dreamed about since 2010 when I first saw professional organizers on HGTV. At the time, I was still working my full-time corporate job, completely burned out but determined to make my dream a reality. I dedicated my nights and weekends to building the business, and by April 2022, I felt confident enough to quit my corporate position for a part-time job while continuing to grow my organizing venture.
The momentum was building steadily, and by June 2024, my revenue had grown enough that I could finally walk away from my part-time job entirely. I thought I had it all figured out, but then something happened that would teach me a valuable lesson. In my enthusiasm, I made the classic mistake of trying to grow too fast by attempting to be everything to everyone.
The consequences hit hard - by August 2024, my monthly revenue had plummeted to its lowest point in two years. I started to panic. The thought of returning to an 8-5 job filled me with dread, but I had no idea how to right the ship. My frustration and fear grew with each passing day.
That's when I somehow found Holly on social media. Her ads spoke directly to my struggles: "tired of feast or famine" and "ready to make $10k consistently?" What caught my attention was that she was a business coach specifically for Professional Organizers - something I hadn't encountered before. After participating in various "small business" programs, I was intrigued by Holly's approach. Her plan was refreshingly simple yet proven, and I was impressed by how she had successfully implemented the same strategy across different locations in the US.
After attending a free workshop and then a paid 3-day event, I knew I had found the answer to my struggles. Taking the plunge to join both Momentum and Team Building Blueprint was a significant investment - one that required careful consideration, prayer, and discussions with my husband. But we all agreed it was exactly what I needed to pull out of my slump and get on the right path.
The impact was immediate. I quickly realized where I had gone wrong - having no clear niche had resulted in watered-down messaging that wasn't resonating with anyone. The exhausting attempt to be all things to all people had left me directionless, never knowing where to focus my efforts. Through Holly's program materials and weekly planning meetings, I finally gained clarity on how to direct my time and energy toward the most effective tasks.
The results speak for themselves. After joining Team Building Blueprint in November 2024, my revenue doubled in the first month and has since tripled from my August numbers. While I'm still working toward consistent $10k months, I now have a clear roadmap to get there.
This transformation has been nothing short of a blessing. After months of praying for guidance, finding Holly and Rockstar Organizers felt like a direct answer to those prayers. I've gained a level of confidence I've never had before - confidence in knowing where to focus my efforts, and even confidence in saying "No, that job is really not a good fit for me and my team," knowing that the right clients are out there and will find me.
To any organizers considering this journey: Holly's program is truly top-notch. She has poured every bit of her experience and knowledge into creating a comprehensive system that delivers results. As a coach, she excels at guiding you through stuck points while encouraging you to maintain positive and motivating affirmations.
The investment in yourself and your business through Rockstar Organizers could be the game-changing decision you've been looking for.
Before I found Holly and started working with her, I was about to throw in the towel on really growing my business. I was just feeling lazy and not wanting to do the sales stuff, not wanting to do the work. I thought maybe if someone else could just find me the leads, I'd go organize. I'm a hard worker, but I always found it easier to just let someone delegate to me.
I was at a crossroads - either work for another company or go full throttle with my business. When I came across Holly on Facebook and we had a couple of exchanges, everything changed. I am very much on a spiritual path, and I believe in divine timing and intervention.
I didn't know how I was going to bring my business to the next level, and then here plops a Southern Queen right into my world. The more we talked and then had our Zoom call, I knew this was the right fit for me.
Before joining Rockstar Organizers, my highest month ever was maybe $8,000, and that's a stretch. Now, just this month, I'm already at $12,000 and I still have 12 days to double it - challenge accepted! [Update: She did 25K that month!] Having my packages on my website was the game changer. I thought, Nobody's going to call me and follow up and take any interest in working with me if they're not willing to pay what I'm worth. This has taken a lot of pressure off the sales process. It makes me go in without that fear of "Oh, here we go, now I'm going to tell her how much it is."
Just that little piece of them knowing the pricing has changed my demeanor. It makes me walk in feeling like "I know I'm worth this. You looked at my website. You know I'm worth this because I'm in your house right now."
Recently, before I could even point to the package, my client was like "Yes, yes, let's do it!" She didn't even want to wait for the contract - she was ready to go! The transformation goes beyond just the numbers. Holly has helped me see myself as a businesswoman, as opposed to just being an organizer. She has helped me realize that taking my business to the level that I want it to is possible.
I always wanted to believe that it was possible, but I didn't know how because I didn't have a vision, and I didn't know how I was going to get there. Holly has literally shoveled that path for me and shown me the way.
I'm more organized with my business as a whole now. I was very scared to implement a CRM into my business and learn a new skill - it's been a minute since I've had to do that! lol. But learning Dubsado and really getting everything streamlined has been a game changer. I've tripled my income in less than three months, and this is allowing me financial freedom to do certain things for my family.
I'm beginning to hire people, which will allow me to be home more and work on the business, get more clients, and generate more revenue, while still being able to do what I love a few days a week by being present with my clients. I cannot wait to have a team of amazing, positive people to work with me!
When I joined Rockstar Organizers, I thought I was just going to get the structure of how to build my business and someone to kind of hold my hand and teach me how to do that. But what I've gotten from it is confidence.
I've gotten tools to learn how to sell, which I never really thought I would have to do. Most surprisingly, I've been given the ability to see myself as a businesswoman - I didn't even know that I needed to do that.
What's amazing is that I had my own business before this for 12 years and still never saw myself as a businesswoman. Now at 52, for the first time I do, and it feels really cool.
Everything combined has created this perfect storm - in a positive way. One little thing left out and you'll get there, but everything combined is really what's making all these positive changes happen.
Having my kids home from college sometimes made it more challenging to put the time into growing my business that I know I needed to. But now I can throw myself back into all things momentum. Holly's lives give me all the good feels and make me so reassured that I'm on the right path and doing this with the right coach.
Prior to having packages, my whole mindset of selling, how long things were going to take, and the money I was going to make was so wishy-washy. Now everything feels so much more controlled, and I've seen the most success in my business, in my numbers, and in my confidence ever since I implemented it.
If you're considering joining, you have to invest in yourself. Holly has thought of everything, and it's laid out in a very easy-to-follow way. What Holly does is life-changing for people who are ready to hear it and who are ready to change their lives.
When I first wanted to start my organizing business, I loved organizing but didn't necessarily know how to run the back end of a business to make it actually generate income I could rely on. I had an LLC, but I didn't have consistent clients - I didn't really feel like I could call it a business. Most of my clients were just friends or acquaintances saying "I would love your help to come organize."
Holly persistently and gently pursued me. We had connected in college and had similar interests through social media, both loving to organize. I had reached out to her when I wanted to start my organizing business, but things just weren't aligning at the time to join any of her programs. I waited a couple of years, seeing her programs more and more on Facebook, before finally deciding to take the leap.
The program was really the jumpstart I needed. For the first time, I was part of a community of other organizers, which I guess I just really didn't know even existed.
The way Holly continued to reach out to me, it seemed like she really cared and wanted me to do well in my business. When I finally decided to join and really invest in her program, I felt like I was really onto something.
Holly has encouraged me and called me out when I needed to be called out - in truth and in love. She has been a sounding board when I just needed somebody other than my parents or my husband to talk to when I'm in my head. She has celebrated with me in my wins and been supportive during my rough losses. I think she spoke a confidence in me that I did not see in myself.
She was the first person I heard say it's okay to say "I am a professional organizer. That is my job." I don't have to be timid or shy about that whenever I'm meeting someone or talking to other moms. That was like that first chip away at self-doubt. Holly often says, "I don't care what people think about me. I don't have time to care about what people think about me." And I kind of adopted that attitude as well.
The results have been incredible. In one month, I was able to replace my previous income as a teacher. I sold my highest package, which includes me and another organizer working about eight days for a month, and in that time, I'm going to be bringing home more money than I would have made as a teacher.
That makes me feel excited, confident to keep going, and relieved knowing that it's possible. I think about what if I add two more team members and we double that in another month? It opens the door to making more money.
Before joining Rockstar Organizers, my main problems were not knowing how to get clients consistently and not knowing how to reach people or get my name out there. I didn't know how to showcase what I could do or even use Google or social media to my advantage. A lot of that came from self-confidence issues. The pricing was really awkward and weird - I didn't know how to explain upfront everything I was going to do for a client. Sometimes I would spend a lot of time in someone's home and then give them this huge invoice at the end that's really shocking. That's on me, but I didn't know how to communicate that upfront.
Now, some of my biggest wins have been having the confidence to put myself out there and knowing how to get clients instead of waiting for them to come to me. I have a true system - knowing how to get a lead, how to convert a lead, and then how to walk them through the process from lead to paying client. It's very easy and very fast.
The more I've done it, the more confident I am, which makes me look like a more certified professional business owner.
What I thought I was getting was just a plan, something laid out for me with steps I could follow to grow my business. What I ended up getting was more of an internal change than even an external change - growing my self-confidence and my knowledge of how to run a business.
And then there's the community that I didn't expect. I've gained some true friendships through the program with other organizers who I might never get to meet face to face, but we check in on each other through social media and text messages. Not having to go through it alone has been awesome.
With this business and organizing income, I want to be able to support my family in a way that I couldn't with a full-time job outside the home. The flexibility of being able to stay home with my kids as much as I can, work when I need to, and then with that income be able to say yes to fun things - that's incredible.
We have a large family of seven people, so being able to say yes to going out to eat as a family, shopping trips with the girls, or weekend getaways with my husband - not only having extra fun money but actually helping to provide in the way that I could when I was a teacher, means everything. That life is what I am aiming for.
Holly saw something in me that I didn't see in myself right away, and it has truly changed my life and is going to change my family's life. I am forever grateful to Holly Southerland for helping me build not just a business, but the confidence to run it successfully.
Truth & AI Disclosure: These stories are transcribed from 20-minute video interviews and very lightly edited with AI, instructed to use exact words and figures whenever possible. These edits have been approved by each organizer listed here.
The Rockstars who almost didn't, and what they'd tell you now.
Beyond INSPIRATION
The organizers above all started with REBOOT. Now it's your turn.
See you on this page in 6 months.

A 5-minute quiz that builds you a personalized PDF roadmap. Your real numbers. Your niche. Your packages. Where your business is leaking profit and what to focus on first.

The catalyst that converts what you already know into packages real clients will pay for.
The pricing system, the calculator, and the phone close, plus a pricing review call with Holly.

The only coaching + complete client system built specifically for organizers who are real people ready to make real money with home organizing.
© 2026 Rockstar Organizers | Privacy Policy | Terms of Use | App Support | User Login