I'm a busy mom of four, with kids who ranged from four to eighteen at the time. I started organizing because of my own journey, clearing out the clutter so I could be a more present mom, and I left my paralegal job to go full force into it. Then I realized, oh crap, I don't know how to navigate all the business stuff. I could organize, I could declutter, and I felt like I had the coaching part down, where I could walk my clients through it, but the business side of things tripped me up. I had no idea where to start. That is so much of the organizer's journey, everyone says I'm an awesome organizer, but the business side just trips people out.

About two years in, after really giving it a go, I was ready for support, and I'm someone who goes all in. I commit. And I try to be honest with myself instead of shoving things aside and pretending. What I loved was that Holly broke it all down into bite-sized pieces.

I was torn between package pricing and ascension. What I knew was that if I kept doing four-hour sessions by myself, I'd never hit the financial goals I had. I had to figure out some kind of formula that would get me there. So when Holly taught package pricing, I hurried up and did exactly what she said, came up with three options, and just put it out there to see how it would go.

The very next day, a potential client said she wanted her whole house done. I went to the consultation, recommended my biggest package, and told her the price, and she just said, okay, how do I pay you. I had to take a step away, like, is this really happening. She didn't blink. She even asked if she got a discount for booking so many hours, and I said no, this is how packages are set up, based on experience and the benefits you get, and she said okay, no problem. From there my confidence and everything just grew so fast, simply by following that way of setting up my business. I show up confidently, my clients trust me as the expert, and it stops being so price-focused and becomes about the benefits.

When I joined Rockstars, I knew I wanted to go all in. I wanted a team so I could pull back from being on site all the time and be with my kids. My first goal was to hit 10K months. In August I reached 15K and couldn't believe it. Holly told me to go for 20K in September. I got to around 12 or 13 that month, but I kept working really hard, and then October came, and I hit my 20K month. It was also the month I crossed 100K, my first six-figure year, only two years into business. I brought on three other assistants, and that month I think I was only on site about 35 hours. Never in my life did I think that would happen so quickly in my second year.

It gave me so much confidence. I treated myself to a new car, the first one I'd bought in over ten years, and this time I was picky and specific. I wanted seat warmers, a heated steering wheel, brown leather, and captain's seats so my kids wouldn't fight over the middle. The first car I looked at had every single thing, and my husband kept reminding me, you worked hard for this, you did this. And since then I've held consistent 12K months, which has been great for me.

What it's really taught me is to execute instead of staying paralyzed. Even if I make a mistake or it doesn't come out how I wanted, at least I did it and I learned. I didn't fail, I learned. It taught me what I want and don't want, and that I actually have a choice in the clients I work with. I always tell people to hire Holly to guide you, be open-minded, show up for yourself, and be kind with yourself, because there's no right or wrong way, you just go with it and you learn. Invest in yourself and in your growth, because there's power in that.

A few highlights

She implements package pricing, and the very next day a client books her biggest, whole-house package without hesitation.

In October she hits her $20K month and crosses $100K, her first six-figure year, just two years in.

Now she's confident as the expert in the room and selective about her clients.

I had the idea to start my business about two weeks before Marie Kondo's special came out on Netflix, back in 2019. I didn't even know professional organizing was a thing. I'm up in Canada, so during Covid we were locked down a lot longer and more often than most places, and I spent that time learning everything I could about organizing and about running a different kind of business than I'd had before.

But once I actually launched and started seeing clients, I felt like I was going on a wing and a prayer. That was my line. Try this, try that, no patience, and if it didn't work, it was gone. I was just crossing my fingers that someone would call or email and say, hey, let's chat. My best month before I jumped in with both feet, I was happy if I hit $3,000 gross. I had the dream and the vision, but no direction and no plan, so I was basically treating it like a hobby.

I found Holly when I put a question up in an organizers group on Facebook, and along she came saying let's chat. Our first call was 45 minutes, and I thought, this girl has something. But I was terrified to invest, absolutely terrified, especially with the Canadian dollar making it a bigger leap. It was a lot of back and forth. I wanted to join, then I was too afraid, over and over. I even joined one of the challenges and quit around day 10, because nobody was calling me and I wanted it now. I became a proud member of the Holly Stalker Club, taking every freebie and chiming in with a question here and there.

Then I did another round and actually went all the way through, and I jumped into the program in mid-August. The real turn was when I admitted I wasn't giving it the time. Holly was putting the effort into me, and I needed to put the effort in too. So I did. While my daughter spent ten hours a week at the dance studio, instead of socializing I'd sit there with my AirPods and my notebook, listening to Holly. Her voice became the business voice in my head, accent and all, the one that pulls me back to my computer every time I eye the couch and a good book.

My niche is busy moms with school-aged kids, so December had always been my slowest month, with everyone Christmas shopping and running to concerts. But the seeds I'd been planting started landing. October came in around $1,500, November jumped to about $5,000, and one week I just sat there feeling amazing watching the money go into my account. Then in December I finished the month at $9,000, even taking time off over the holidays while money still came in. It was a holy crap moment. I not only matched what I'd done the whole year before, I grew my gross by 34%. It's not instant oatmeal. It's patience, perseverance, and trust, and it works.

The other shifts surprised me. I learned I don't have to sell. I'm not a salesperson, I come from retail, and I always had that snake-oil-salesman feeling in the back of my head. But my website shows my pricing and packages, and with the scripts, my job is just to help them choose the right one. I came into my own with boundaries too. I fired a client for the first time, a relative even, because I wasn't comfortable anymore, and I realized I don't need that money when there are plenty of people I'm better suited to help.

What it's made possible is that I get to pay myself, contribute to our household, and take some stress off my husband. Now I'm the one paying down the credit card instead of adding to it. I can cover my daughter's dance competition fees and her new jazz shoes without putting it on him, and it feels liberating. I've driven my mom to Florida, gone to a conference in Austin, and best of all, my kids see that it's not just Daddy who can run a successful business. Mommy can too.

I feel like a business now. I feel legit. I went from terrified to motivated and elated, and I'm not going off on a wing and a prayer anymore. Trust yourself, trust the process, trust the group. Plant the seeds, and they'll become very fruitful flowers before you know it.

A few highlights

After launch, she's working on a wing and a prayer, happy to hit $3,000 gross in a good month.

November climbs to roughly $5,000 as the seeds she planted start landing.

December, her traditionally slowest month, becomes her best ever at $9,000, capping a year up 34%.

This whole thing goes back to a newborn. I was a teacher for 15 years, and when my son Emmett came, I quit, and I'd sit there nap-trapped under my baby thinking, am I just sitting here all day, what am I doing to contribute financially and have something for this next stage of my life. So I watched YouTube videos, how to start a business, how to research an LLC, all while trapped under my little monster-hating boy. And thus came my business.

I stalked Holly's videos for a while before we connected in March of 2022. I'd secretly watch her go live on Facebook, and when the Dream Team Challenge came around, I was all ears, like I was discovering cake for the first time, and I implemented immediately. I called a team meeting on day three. As soon as I learned the pricing strategy, it was, people, this is what we're doing now.

I'd been doing a discounted-package thing, so I thought I was already doing packages, but I had this weird setup where I'd bring my assistant along and tell clients there was no extra charge, because I just didn't know how to price her or explain her. I had no money, I was working so hard, my team was working so hard, and I was barely paying them. When Holly presented her pricing on a Tuesday night, I thought, that makes so much sense, and that is exactly why I have no money. Right away, at the midnight hour of REBOOT, I doubled my income, numbers I had not seen and didn't think I could do. As people start agreeing to your prices, you get a little confident, like, yeah, I do deserve to be paid for my time.

The bigger work was control. I was so stuck in needing to control everything. When I was struggling to make our coaching calls, Holly said, why don't you just hire a babysitter, and my claws came out, no one else can watch my kids, I have to do everything. She put her coaching hat on and reminded me I said I wanted this, and that I was telling myself a story. So I hired the babysitter, then hired her for more hours so I could go do more jobs. That was the first step in letting go of control, and it led to so much success. I do not have to do everything. We are actually better off if I don't.

There were proof moments along the way. I was sick in bed once, took Holly's estimating guide that had just come out, sent a teammate with the checklist to gather the data, and I still sold a package while I was sick in bed. And at the Nashville retreat I went away for five days with my team working back home for the first time. I earmarked that feeling, and two years later, that's exactly how we operate.

The story I love to tell is one client. When I signed onto the challenge, I was working for a woman with three Porsches in her driveway who'd bought a discounted prepaid package and invested only $540 in me, on a job that was well over a thousand dollars of work in my mind. I was so frustrated. By August, I'd raised my rates, gotten rid of the discounted packages, and grown my company. That same client brought me back for her garage, laundry room, and basement, and after we blew her away on the garage with a team of three over two days, she called me back to look at the whole house. I quoted 180 hours. She tried to haggle me down to her old $45-an-hour discounted rate, but I stood in my confidence, stated my price, and spoke to the features and the quality. She bought four 48-hour packages at $3,200 each, over $12,000. The exact same client, from $500 to $12,000. What changed is that this time I controlled the conversation about money. She controlled the conversation about her goals, and then I took over presenting how I could help and what it cost.

It grew from me and two lovely ladies, who are still with me, to a team of nine now. At the start of 2024 we hit our first six-figure year. I hardly work onsite at all anymore unless someone's sick or there's snow. I used to be shopping for products at Target at ten o'clock at night because that was the only time I had. Now I've hired people to do the shopping, an assistant for my backend, plus all these organizers who love what they do. I'm homeschooling Emmett and working from home, and it's so freeing.

The line that did it for me was Holly saying, if you're not willing to invest in yourself, why would your clients invest in you. I thought, add to cart, swipe my card. It changed me into someone who can ask for help, which is not who I was. And the thing I'm afraid of now isn't success, it's going backwards, to not making money and feeling stressed and resentful toward clients. I know who I am and what I'm worth. If I can do it, so can you.

A few highlights

At the midnight hour of REBOOT, she drops the discounted-package model and doubles her income.

By August she turns a former $540 client into a $12,000+ one by standing in her confidence and controlling the money conversation.

Now a team of nine, grown from her original two helpers, with her first six-figure year behind her and rarely needing to be on site.

When I discovered Holly's program and saw the price, I was extremely anxious and overwhelmed, because I wasn't making much as an organizer then. I was doing a couple thousand dollars a month, sometimes $5,000, and some months not even that. So I was really nervous about the cost, and about approaching my husband, who was the main breadwinner at the time, to say, I need to put out this much, just trust me.

I reached out to Holly first for tips on how to feel confident bringing it to him, and I went to him with simple bullet points. Here's why I need this, here's what I'll gain, here's the resource that gets me from A to B to C. And he said okay. Honestly, when I'm backed into a corner with a big number, it challenges me to make things happen. I had to prove to my husband that I could do this, that it would work, and that became my goal.

I started seeing results right away, before I'd even dug far into the program. I needed to be held accountable, I needed a push, and I hate to admit it, but a huge motivator for me is money. When you owe a certain amount, it kicks you into gear, and I had the tools from Holly to figure it out. Now I look at that number and realize I've already made it back three times in the last five months.

Then June was just unbelievable. I made more in the month of June than I made in an entire year at my corporate job, as a catering manager at the Intercontinental Hotel on Michigan Avenue in downtown Chicago. I have 12 people now, which is practically a full-time job just to manage, because all of a sudden jobs were coming in every direction. I needed organizers, I needed people with pickup trucks, I needed labor.

The biggest job in June came from silly old Thumbtack. A woman said she felt unorganized and needed help, and I paid $16 to answer that lead. My secret is that I answer leads immediately, on the platform, and then I text them the same message the second I get their number. Speed makes a huge difference, because if you're the first one to reach them, you make an impact.

What it's made possible matters most to me as a mom. I'm a one-and-done mom with my five-year-old, because I went through in vitro, and I'm an older mom who didn't work for a while because I had terrible postpartum depression. Now I finally feel like I bring something to the table. My son sees me go to work, sometimes on weekends while daddy takes care of him, and I feel like I'm not just his mommy, I'm a contributor, and he respects that. I've hired so much help that I can focus on networking, marketing, and sales, though honestly you don't need that much staff. One strong person and a few days a week can do really well once you learn the pricing structure.

The other piece is mindset, and I'll get a little woowoo. The busier I've gotten, the more important my morning hour has become. I get up an hour before my son wakes, read my devotionals, think about what I'm grateful for, and visualize my vision for the day and my ideal clients. I say, today is going to be bountiful, the right things are going to come my way, and I'll be damned if it isn't working. I have a note on my mirror I read multiple times a day, with post-its and positive vibes everywhere. I'd heard about all this before and brushed it off, but now that it's my own butt on the line, I'm actually doing it, and it's literally working. It's even taking my husband down to part-time.

When I came in, Holly asked me, what if you could basically double or triple your income in the next three months. I said that would change every ounce of my being, because I want to be a provider, I want to feel my independence in my marriage, I want to buy ten lip glosses in the same color if I want and buy my son his Legos, and I want to help the plenty of people out there who need us. There's lots of clutter to go around.

A few highlights

In June she out-earns a full year of her corporate salary in one month and scales her team to twelve.

Her biggest job comes from a $16 Thumbtack lead she answered within minutes, because being first makes the impact.

Now her husband is going down to part-time, and she's modeling independence and contribution for her son.

I started my organizing business in March of 2024, and honestly, I'm an art major, not a business person. I've had to force myself to be one. I was very confident in my old business with makeup, and very green in this new one, so I was trying to fake it till I make it. I also have a 4-year-old and a husband who's like, hello, where are you? It's been a crazy year of juggling, because I'm also working my other job. I just really needed this to pay off.

The problem was I was underselling, just because I'm new. I was selling really small, session by session, three to five hour sessions. I even worked with a client for two hours because that's all she could afford, and you can't get anything done in two hours. You just move stuff around. I was scared that if I said too big of a number, I'd lose the opportunity to work with someone.

I kept getting Holly's content in my algorithm, and I just really jived with who she is. I did all her free content first, and I thought, if I'm learning this much from the free stuff, what more is she keeping from me? I need to pay to find out. I bought REBOOT around September to get my pricing in place, and then I came to the sell-your-packages challenge the first week of December. Once I learned some of the selling stuff, I was off to the races.

The biggest thing she gave me was the bravery to say big numbers. And the confidence to sell over the phone. Other coaches I'd talked to were all about having to show up in person, like you'll sell almost everyone if you just show up and sell yourself. But I had one in-person consult where I sat 45 minutes in traffic on my day off, sent the contract, and then the husband said no. So I'm just doing the phone, because the phone works too. Holly taught me to sit back and listen, to let them talk, to mirror what they say and make sure they feel understood. People buy from people they feel understood by.

My biggest package before was 20 hours. Then I had a down day worrying about my February goal, did one random post in a Facebook group for military moving here in San Diego, and a few hours later a retired military doctor called. I sold her 60 hours over the phone, and I haven't even seen her house.

I am stubborn. I did natural childbirth, I cried for three years learning to surf and just kept going. I'm a dig-in-and-make-it-happen kind of person. But I needed the right help right away, because I don't feel like I have years to figure it out on my own. I made $15K my first year. Hiring Holly was the best investment I've made, and the next year I made $70K, reaching that by October.

Now I'm building a team so I can send my star players out on jobs confidently without me. I want to start humble and grow quickly, so that when I don't want to work, or I want to be out of town, the business keeps going. Thank you, Holly.

A few highlights

In year one she makes $15K, underselling session by session and scared to quote a big number.

From one random Facebook post, a retired military doctor calls and she sells 60 hours over the phone, sight unseen.

By October she's at $70K for the year, roughly five times her entire first year, with a team forming.

I started organizing back in 2017, but it was part-time, just to see if I enjoyed it, and clearly I did, because I'm still here. I got more serious in 2020 and really decided to make it a business, and in early 2021 I hired my first team member. The first time we worked together, I thought, I never want to work alone again. For a long time I was a one-man show, and I never dreamed I'd have a team, or even understood how I could.

I found Holly the way I think we all did, down a rabbit hole in a big Facebook group, a long time ago, back in the Thursday-night Q&A days. The niche I landed on is the done-for-you client, busy people who just say, whatever it costs, do it, and let us run with it. I really enjoy the decluttering part, but not so much the shopping at the container store every week, so we reworked my messaging to be function over fancy. The people who want the Pinterest-perfect thing tend to stay away, and that's perfect, because I used to turn those clients down anyway. It's good to own what you're good at and what you're not.

The biggest turning point for me was package pricing. Honestly, I was afraid of it, because I just didn't understand how it worked. I started out hourly like most of us, and I remember being on a job thinking, okay, they booked me for four hours, so I'll make this much today. Then they'd cut it short for whatever reason, and I'd think, I only made this much. How am I ever going to make any income this way? How am I going to pay a team this way?

So I did the Dream Team Challenge, showed up every single day, did the homework, and implemented it pretty quickly. Once I made the decision to price this way, I started attracting better clients, the committed ones, because they could see my standard packages up front, pick one, and commit to it. Now the price is right on my website, so if someone can't afford it, they go elsewhere, and that's what I want. I'm not spending thirty minutes on the phone going back and forth. I printed out Holly's seven questions to ask on a phone assessment and keep them on my office wall, so I can knock a call out in fifteen minutes.

It's been life changing for my business. My ROI has more than doubled since I implemented the pricing model, and I'm having the best month of sales ever since starting packages. I had a month that might be the first time I bring home enough to cover my kids' private school tuition, and that is thrilling. Within a few months of the challenge I was able to hire people, and I've been working on finding a lead organizer so I can take myself offsite.

I have four kids, and summers matter to me, so I keep firm boundaries on my time. One year I told my husband I didn't want to work the next summer. I'm still working some, but one summer I was at the beach for a couple of days with my team working, and I was in Chicago for a couple of days with my team working, and I was never on site for any of it, and it all went really well. My team of three works onsite and I've only heard from them once. They just get it done and don't even need me. That is icing on the cake, because this work is so physical that I can't do it all the time, but I can trust these people to go do the job.

The community is something I'd never had before. The retreat was where I met people in person, and those are friendships for life now, the kind where we still Marco Polo or text a quick question. I even muted the big Facebook groups, because they were too distracting, and now if I have a question I just go to my trusted folks. I'll admit I'm not a quick start like a lot of the girls, so I need to hear the same things over and over to keep moving forward, and that's exactly why I keep coming back.

A few highlights

She implements package pricing despite having been afraid of it, and starts attracting committed clients.

Her ROI more than doubles, and she hits a month that may be the first to cover her kids' private-school tuition.

Now her team of three runs jobs at the beach and in Chicago without her ever on site.

I was feeling stuck in my business. I was two years in, and I knew I wanted it to succeed, but I didn't know where to go next or how to grow it. There were a lot of things I tried and just crossed my fingers hoping they would work, which is not a great business strategy. The pressure was heavy, because it was my last year on leave from my permanent job, and I needed to make more money if I was going to make this dream real. I'd been a teacher for 20 years, and I have zero regrets about it, but I'd worked very hard on this business for three plus years, and I knew if I didn't make it real now, there'd be no coming back to it later and no doing it on the side. I wanted so badly for it to work, but I didn't know how to get there on my own.

Then I found Holly, at just the right time. As the saying goes, when the student is ready, the teacher appears, and that couldn't be more true for me. Honestly, she kind of fell into my lap. I hadn't been following her, and someone on Facebook mentioned her name when I was looking to maybe hire help. We had a Zoom that I was completely unprepared for, which she called me out on, and I got really emotional, which I wasn't expecting. What came out was that I knew what I wanted, but I had no way to get there. I didn't have a plan. So when I found out about Momentum, I felt like that was the track I needed to be on. I was apprehensive, but I jumped in right from the beginning.

The biggest change was switching to package pricing. I'd always done hourly with add-ons for everything, it was all I knew, and I was hesitant, because suddenly I didn't even know how to have a conversation with someone when everything was new. But it didn't take long. After I switched, my first in-person consultation booked 40 hours, my biggest package, right off the bat, and it was the easiest consultation I'd ever done.

Before that, I was spending so much time doing free in-person consultations for everybody, building a whole detailed proposal with all the products and measurements, before anyone paid me a thing. I thought all that detail was great, but it was probably way too much for people, and some of them never booked me. So all that time went to people who never hired me, and it was exhausting and defeating. Now I do a phone call, and any in-person consult has a fee that I take off if they book. I do very few of them, which freed me up to send proposals quickly, and it made it so much easier for clients to say yes, because they knew exactly how long it would take and what it would cost.

The leads have followed. I get a lot from Google, and I've never paid for an ad. I just got very consistent about asking for reviews in person. When I'm leaving and someone says they love their closet or their basement, I say, well, if you're happy, I'd love it if you'd leave a Google review, and everyone says, of course. I also leaned into word of mouth and local Facebook groups and networking, getting my face and my name out in my community, instead of pouring all my time into social media that wasn't paying off financially.

For now it's just me, and I've been working my butt off, but I hit my $10,000 goal, which was my number one goal. I'm actually over $12,000 with a couple of expenses in there. I know it means I'll hire help soon, because my back is killing me, but when I'm on the job I'm just go, go, go, and I love it. Not going back to the classroom felt amazing. I feel so much lighter. I no longer see myself as just a professional organizer. I'm the CEO of my business, and I've never looked back. I'm very thankful to Holly, and I know it's only going in one direction from here.

A few highlights

She drops hourly for packages, and her very first in-person consult books 40 hours, her biggest, and the easiest she's ever done.

A solo month clears roughly $10,000 to $12,000, hitting her number-one goal.

Now she didn't return to the classroom, and she sees herself as the CEO of her business.

I started Simply Sorty Organizing in 2023, and a year or two in, I'd quit my full-time job to go all in on this. I'm an introvert and a researcher, the kind of person who takes her time learning everything before she acts. I was good at the organizing. I just didn't have the business skills to grow.

I was trying to market to everybody, on social platforms and at networking events, and I wasn't getting consistent clients. Secretly, I wanted to replace my previous income. I needed this to work so I wouldn't have to go get a part-time job. I kept thinking I should be affordable for people, even though, looking back now, I'm not sure I even knew what affordable meant. And I thought I wasn't experienced enough, because I hadn't done a "Pinterest job" before. My imposter syndrome was all about the craft, like what if I do it wrong or don't know how to tackle a space.

Then one day I was listening to the Rockstar Organizers stories, and it hit me. They are where I want to be, and I am where they used to be. If I don't change anything, then I'll continue to stay where I am, and I don't want that. So I joined, and I told myself I'd follow the timeline exactly.

The biggest shift was getting out of my own comfort zone. I love my comfort zone, but getting out of it has brought me so much growth. I put real packages and pricing in place, learned to sell on the phone instead of hoping my website would convert, and made myself get in front of people, at vendor events and in local business networking groups, even as an introvert. I started showing up.

And the numbers followed. A past client bought my largest package for the third time. New clients found me on Google and through a realtor and booked at my new rates. After one social media challenge, I posted in a local networking group and got over 200 reactions and 60 comments, and booked three more phone consults that week. In my biggest stretch, I brought in $14,500.

What I know now is that people just need guidance and help, not more bins, and I am 100% worth charging $100 an hour, because my services are life changing. I want to work with people who value time over money and who want life-changing results. What I'm building toward is paying off the pontoon boat, taking my twin boys to Germany before they leave for college, and writing that tuition check without checking the account first.

A few highlights

She raises her rates; new clients book at the new rates and she sells 32 hours over the phone.

A single networking post pulls 200+ reactions, books three consults, and weeks stack into roughly $14,500.

The vision: the boat paid off, her twin boys in Germany before college, and tuition written without a second thought.

I started Arrange For It Organizing back in 2018. The business was new and on an upswing, and then the shutdowns hit and I lost a lot of business. I had a really hard time bouncing back. I'd invested in Zoom, in QuickBooks, in all these things, so I had money going out but not much coming in. When I met Holly, I was in the middle of rebuilding, kind of starting over. I'm an introvert and a big-picture idea person who gets stuck in the weeds, good at the back end but needing help putting myself out there. I was tired of chasing the hundred-dollar, two-hundred-dollar, five-hundred-dollar jobs and making very little per month.

I met Holly at her retreat in February of 2023, three intense days in a small group of maybe eight or ten. The only reason I could be there was that I was sick at the time, otherwise I'd have been working, so it felt like a God-given gift. It was a crash course. I even missed part of a session being sick, so I sat at home on the computer implementing everything she'd taught, and in about a week I had packages on my website and had redone my About page.

Changing my model to packages made a huge difference. It brought in more money per client and made selling so much easier. It was like being a waitress: do you want the hot dog special, the hamburger, or the meatloaf? It also brought me back to something my dad taught me, that you don't have to chase after every customer, because not every customer is your customer. So I niched down my language, and I started getting more clients of the same type, ones who were also creative, also entrepreneurs. Holly gave me the discovery call script, the contract and agreement, and the deposit process, and I'd been in business for years having given out maybe one or two contracts total. I put it all into place right away.

Some of the biggest shifts were in my head. At the retreat we wrote down our fears, and it helped me see that some of the things I thought were standing in my way were really something else. I went from believing this was impossible, and wondering what was wrong with me, to knowing it's possible. When people hear everything I'm juggling, they say, you've got a lot on your plate, and I realized it's true. I'm doing what I can, and the organizers a little ahead of me kept showing me it works.

Then the breakthrough came. In September I had $310 in income. In October my goal was $3,000, and I made $4,618. In November my goal was $5,000, and I made $12,482. The wild part is that big October jump came from a contact I'd made back in February. You plant the seeds, they don't all come forward, but some do, and then you reap the harvest.

I do all of this alongside two other jobs while raising my son, so my focus now is consistency and visibility, and hiring help so I'm not doing a ten-hour job by myself. But I have a system to come back to, and that gives me peace. Thank you, Holly.

A few highlights

With a goal of $3,000, October brings $4,618, traced to a seed planted months earlier.

With a goal of $5,000, November brings $12,482.

Now she's building consistency and visibility with a system she can always come back to.

I moved to Maine, and I started my business about two and a half to three years ago, but I didn't really get going until I'd been here full-time for a little over a year. For many years I ran this as a side hustle while working my full-time corporate career, and I left that job at the end of April. I primarily work with seniors and empty nesters, helping them downsize and prepare for a move or get the house in order after the kids have moved out. I love it.

I joined Holly's group somewhere between February and April, because I knew I was preparing to leave my full-time job and I wanted to get ahead of scaling the business. For a year, even as steady as it could be, I was working hourly with a three-hour minimum and my rate, and I never knew from session to session whether someone would book again. Some clients would take a session or two and then I'd never hear from them. They'd just take what I told them and run with it on their own, or give up. You just never knew what the future would look like.

Everything Holly teaches makes total sense, but applying it personally took me a while, because it was always, okay, that's good for everybody else, but I'm not sure it'll work for me. I had all my insecurities and fears, and I finally just said, you know what, I'm going to do it. And I did.

I sold my first two packages, a 40-hour and a 24-hour, within days of each other. I recommended the 40-hour package and she didn't even hesitate. The second one I sold over the phone, without ever going to her house, and she signed on with the 24-hour package paid in full ahead of time, before she'd even met me. One was in person and one was over the phone, and having two in a row, both brand-new clients, both agreeing without hesitation, is what built my confidence to keep doing it.

With those two packages plus two longtime clients, my entire July was booked. Selling packages has been a game changer. It's a win-win, because the client knows exactly what to expect, that we're working forty hours and I'm coordinating the trash removal, the auction, and the donations, all outlined in our agreement, and I get to fill my schedule and actually plan my business. I also raised my minimum, from three hours to four, and to five if I'm driving more than 45 minutes.

I haven't built a full team yet, but for my last four or five jobs I've brought my great-niece along on her summer break, and I never want to go to a job without an assistant again. She's a go-getter, and my clients love her. One client even said she could come without me. Once I secured these bigger jobs and had the payment in hand, I knew I had the money to pay a team member.

As soon as I heard about Holly and saw some of her videos, I thought, okay, that's what I need, and I signed on. With these two packages, I think I've already made the money back. I'm still transitioning, enjoying some summer and family time after leaving my job, but everything I'm learning and implementing is setting me up to scale when I'm ready.

A few highlights

She sells a 40-hour and a 24-hour package within days, one over the phone to a client who pays in full before they've even met.

July books out completely from those two packages plus two longtime clients, and she raises her minimums.

Since then she's strung together three $10K months in a row.

I live in New Jersey and serve mainly the northern and central parts of the state. I started organizing in 2020, part-time while I was working my corporate job, and then I had a baby at the end of 2021. After that, I decided I was going full-time and not going back after my maternity leave. The funny part is how I found Holly. I was laying in bed one day scrolling Facebook, saw an ad for Momentum, and I think I signed up right then from my phone. I just thought, this is what I need, I'm going to do it. It was right around the time I had to make the final decision about whether to go back to work, and that's what pushed me to go full-time and just do it. It was the best decision I ever made.

What motivates me, more than my own internal drive, is accountability, having to show up for other people and knowing the group is expecting me. When I first joined, we had to do Facebook Lives, and that scared the crap out of me. I resisted, waited until the last minute. But after a couple of months I was doing them with no problem, because I looked at it as part of my new job, a work task I had to get done. Coming from a corporate job where I always had a boss, and now being my own boss, I needed that push. I think I once said I needed a swift kick in the behind.

I did Momentum, then a three-pack of one-on-ones with Holly about two weeks apart, and I just cranked everything out. Give me an assignment, show up, two weeks later it's done, give me another. Then in October I did REBOOT, and I'm still seeing results from it now. I just booked another client from a consultation I did back in October. REBOOT was the best thing I've ever done.

The thing about not having a boss is that there's no one giving you expectations, so you have to create them for yourself, and I didn't really know what tasks would actually get me the leads and clients. REBOOT was a checklist. It was all the things I needed to do, and I put them in the perspective of, these are my work tasks, this is my job description. Networking, Facebook Lives, talking to people. I had to stop being scared to talk to people and look at it as, this is my job now, so if I don't want to do it, maybe this job isn't for me. But I just rose to the occasion and did it.

In November, one month after REBOOT, I hit my highest month ever, and since then I'm consistently hitting or almost hitting that number every single month. I looked at my numbers year over year, and by the end of June I'd already surpassed my entire previous year, so I'm on track to double what I made the year before. I'm only a few years in and newly full-time, so that's huge for me, and I can only imagine continuing to double my income.

I've been in other organizing groups and paid for other coaching, and what's different here is the specificity. Other memberships give you the big-picture umbrella information, but this gives you the specific information. If you ask in a random Facebook forum what to pack in your work bag, you get a few random things from random people. Here you get a checklist of everything, with a video explaining why, the exact brands, how Holly uses it and why it works. Especially as a solo entrepreneur in the beginning, you're always wondering, am I doing this right, and seeing how others do it is validation. I don't have to be anxious about whether I brought the right tape or the right label maker. It tells me I'm on the right track, and if I do something differently, I can decide for myself whether to keep doing it or try something new.

What it's made possible in my life is freedom. Now that I've hired a few girls to help me, which frees me from working in clients' homes as much, I've volunteered at almost every one of my daughter's school parties, joined the PTA, and joined my town's recreation committee. I never thought I'd be able to be at her school at one in the afternoon, and I've been there every time she's needed me. That wouldn't have been possible before.

I'm so grateful for this group. Before, I was just flopping around, not knowing where to go, and now I feel like I'm on a path. I don't know exactly where it's going, but I'm following the checklist and the guidelines, and I know I'm on the right one.

A few highlights

She does REBOOT, which reframes networking and visibility as a concrete checklist and still books clients months later.

In November, one month after REBOOT, she hits her highest month ever, then keeps hitting that number.

Now she's hired a few team members, freeing her to volunteer at her daughter's school, join the PTA, and serve on her town's rec committee.

I'm in the Pacific Northwest, and Holly and I first reconnected back when she was still living in Michigan. I remember her calling me one day while she was driving through the country, and we talked for half an hour. We did a strategy session, and then when I joined the program, I knew it was time.

I remember exactly where Holly was when I reached out to up-level. She was sitting in a Walmart parking lot, and within about ten minutes we were talking. I was so overwhelmed, thinking, what am I going to do. I figured Holly would know. I just said, I don't know what to do, I know I need to grow but I don't want to grow and I'm scared to grow, all the things. It felt amazing to have someone who knew exactly who I was and what I needed, because so many people just don't get it.

When I joined and we did my website review, I realized I was attracting the wrong clients. My wording was written in a way that drew people who wanted the connection more than the organization, the ones who needed a lot of extra, and after about two and a half years I was burning out on that. What I really wanted were the clients who say, just organize it, let me make some decisions, and then you put it back. The day Holly looked at my website, I went and fixed it, because I knew I needed a change, I just hadn't known what.

I still work in the senior niche, helping families when mom or dad needs to downsize or move into a facility and the kids are too busy to manage it. But being in Holly's group, I realized my actual client is the realtor, which is why I'd been struggling to define who my client was. I took a detour into estate sales, because I'm stubborn and you can't tell me I can't do something, and I learned very quickly that it isn't my thing. But it showed me there's a real gap, the people who know what needs to happen before an estate sale and what someone should take with them to transition, and a light bulb came on, that's exactly who I want to be.

The biggest mindset shift Holly gave me is that you can serve people and provide a value you're worth getting paid for. I'm a server, I came from the medical field, I knew I wanted to serve people but also make money, and I wasn't doing that. Now I have no problem selling, because I'm not really selling, I'm just asking, what do you need, how can I best support you. You don't have to sell yourself. People just want to know they're heard and that you want to help them. It's simple, and it's easy once you get out of your own way and stop thinking you have to do tricks and jump through hoops.

It also took me a long time to just be myself. If I'm quirky and weird, I get to be quirky and weird, and I attract people who are the same way. Someone called me and said, I don't know how she knows this, but I'm not the Pinterest Instagram person, and somehow I just knew that about her. I've learned I'm bringing value at whatever dollar amount I choose, and there's a beautiful middle ground of clients who don't blink an eye, who appreciate you and value what you bring, where you're not working for them, you're working with them. I just need to be me, and that's enough.

The community has been an answer to prayer, especially with the realtor piece, and hearing other people say the same things I say, that we know we need to grow but how. Down the road, I don't want a huge business, that's not my goal at my stage. I have a couple of ladies who work with me and a few who pop in, and I just want one or two steady people there when I need them. I have four or five realtors now, and I'd like to have ten, with realtor presentations and partnerships, two or three of us doing our thing and having fun. I'm really confident in what I'm providing, and I only wish I'd signed up earlier, though I just wasn't there yet.

A few highlights

A website review reveals she's been attracting the wrong, draining clients, and she rewrites it the next day.

She realizes through the group that her real client is the realtor.

Now she's working with a couple of steady helpers and four or five realtors, confident in what she brings.

I started my business almost three years ago. I spent a whole year organizing my own home, and by the end of it I thought, I could do this, I really enjoy this, even though most people probably wouldn't enjoy organizing their entire house. I have zero business background at all, so I searched the internet for how to turn it into a business, took baby steps, and jumped in.

I am a nurse, and that's still my main income. I've been in the same career for over 20 years, where I mostly just go to work, but with this I'm continuing to learn and grow and do things I never thought I'd be doing in my life. I never thought I'd be a business owner. It does feel similar to nursing in a way, because organizing is still a helping profession, you're all up in people's business, seeing their everyday lives and helping them move through stuff, even if it's clutter.

I'd been in other coaching programs before, where someone tells you what worked for them and answers your questions, but Rockstar was totally different. I remember saying something like, I just need to be told what to do and how to do it. I didn't even realize I was a quick start until I joined, and then it was, here's the plan, handed to you, just do these things, and it worked. It's a full method, start to finish, deeply detailed, not just a free-for-all of opinions you pick from.

My biggest win was completely changing my business model. Instead of estimating how long a project would take and going session by session, kind of chasing clients to keep going, now I sell them as much as I think they need. And they keep realizing they need more, so we keep going and keep selling another package until eventually their house is done. I've even sold multiple-thousand-dollar packages quickly over the phone, and the confidence that brought me has been huge. Having a real method gave me a total routine, so now when a client comes in it's the same flow, checking off the boxes each time, and organizers love a good checklist, so I just get better with practice.

What this has made possible is freedom. It lets me have the extra money I need to do the things I want without picking up extra 12-hour shifts at the hospital, and I enjoy this more anyway, because I'm still helping people and it's rewarding. It's a great way to supplement my income, and the goal is that one day it takes over so I don't have to.

I'll be honest, at one point I was ready to quit, and I just thought, nope, keep going, you've done so much already, keep chipping away. Being in a group of other organizers is what keeps you going through those dips, because every entrepreneur has them. This program is not a magic wand. You have to do the work, but if you do, the clarity, confidence, and community you gain is truly life-changing. The support from like-minded women is a breath of fresh air, and I finally feel like I'm building a business that fits my future, not someone else's.

A few highlights

She trades session-by-session estimating for packages, selling clients as much as they need.

She starts closing multiple-thousand-dollar packages over the phone, and the confidence is huge.

Now, still nursing as her main income, she uses the business for freedom, with the goal that one day it takes over.

I started my business in March of 2024, and I met Holly when I was still very new, shortly after, when I think I'd only had one client. Of course, things have been amazing since then.

I was part of the infamous Stalkers Club first, you know if you know, looking into Holly and into so many of the successful organizers who'd come through her, trying to see how it had gone for them. But the very first thing I connected with her on was a social media workshop, because honestly, social media was the hardest thing for me. I'm just not naturally a social media person. My accounts were very much just reposting things. I really needed help with social media and visibility, so that's how we connected, and from there I went into the pricing and packages guide, and then into Momentum.

The biggest shift wasn't even tactical, it was an identity change. I'm turning social media from something I have to do into a real desire to connect with people. That made all the difference, because so much of my struggle was getting hyper-focused on perfecting my positioning and messaging, afraid of being seen as uncertain or ill-prepared.

One of the main things I've gained is that I confidently sell packages as large as about $3,000 over the phone in about 20-minute conversations. By the time we connect, the clients already have a very good idea of who I am and my pricing, so it's already a very intentional connection. And there's the overall confidence boost. Like I always say, I have what it takes, I'm the woman for the job, and more people need to know about me.

The community has been just as valuable, being among like-minded women on the same path who are brilliant and open to sharing and collaborating. What I'd tell someone where I was back in the summer of 2024 is simple: decide that it will work, and it will. When I was trying to join Momentum, I felt connected to Holly immediately from seeing her on YouTube and Facebook, but I still struggled with thinking, yeah, this works for other people, but will it work for me. So get out of your own way, step aside, and really show up, for yourself and for your clients.

The other thing is to stay coachable. Always be open to new ideas, and to people who are ten steps ahead, because you can learn from anyone. Even in our weekly Q&As, when I don't have a question or I'm not yet in someone else's position, we all still learn from each other. And of course, implementers get results.

A few highlights

She connects through a social media workshop, because visibility was her hardest thing.

She stops treating social media as a chore and reframes it as a genuine desire to connect.

Now she confidently sells packages as large as about $3,000 over the phone in 20-minute conversations.

I'm in Windsor, Colorado, north of Fort Collins, and I'd been organizing for about four and a half years when I came to Rockstar Organizers. I already had a team of a few people, but I felt stuck on how to make the next steps and keep growing. I was getting a lot of repeat business from the same clients, but I wasn't seeing new clients come in as often as I wanted. So even with a team that had been around a while, I needed help with that next level of growth. How do I get more business is every entrepreneur's question.

My favorite people to work with are busy professionals and busy moms, because I can relate to them. I'm a mom of three girls, women who have a career and kids and want to do both well, and I love helping them get their workflow going and just feel better about themselves at home and at work.

What drew me in was the package pricing and the promise of getting more clients every month. Once I started, the first big step was finding my niche and learning to speak right to them. When I shop for something myself, like someone to design my website, I land on a page and think, oh, they're speaking right to me, this is the person for me. That's exactly how we want our clients to feel, like you're in their head.

The wins came down to three things. First, figuring out my niche and feeling confident in it. Second, being confident in sales, because who knew we had to be good at selling, we're good organizers, then oh wait, we have to sell too. The sales scripts and what Holly provides taught me the steps to follow to close the sale, which is what we have to be good at to get the business. And third, packages, because before that I was floundering with my pricing. Having the packages nailed down, prices on my website, something clients understand and that's straightforward, has been huge.

The result is more consistent business and more consistent income, especially with systems like taking the deposit first and collecting the rest when the job is finished. From my biggest month before Rockstar to after starting, I doubled my income. My biggest month before, I doubled it to become my biggest month with Rockstar. That's not only a win for me, it's a win for my clients because I'm helping more people, and a win for my team because I get to give those local moms I love working with some work.

What it's made possible is helping out with family expenses. My girls do club sports, one does equestrian eventing, which is very expensive, and one travels for club basketball, so being able to offload some of that from my spouse has been really helpful. And honestly, having money to go get my nails done, which is a new thing for me, I never did my nails before, and now I pay for it myself, and that feels nice too. Sometimes it's the little things that make you feel good.

One of my favorite parts has been the community. As organizers, we don't have networking groups for ourselves in our town the way realtors do, so connecting with other people has been a great thing. You get put in a pod, three people you meet with weekly for accountability and ideas, and then you meet more people in the program who you FaceTime frequently to help each other. It feels so great to be supported by other organizers around the country who aren't actually your competition, so you can freely share ideas and encourage each other. We even went country line dancing together in Austin, and one gal whose best friend lives in Windsor came out and we met for coffee. You never know what connections you'll have.

My honest advice is to just take the leap. I'd been in business four and a half years before I made any investment in it, and it took me a long time to launch into one, but once you do and you take time to learn how to make your business more successful, it feels really good to invest in yourself that way.

A few highlights

She nails her niche, gets confident in sales with the scripts, and replaces floundering pricing with clear packages.

She doubles her biggest month ever, turning her previous best into her new Rockstar best.

Now she's using the extra income for her daughters' club sports, taking load off her spouse, supported by a nationwide community.