Holly Southerland

Get ready to...

  • SIMPLIFY the entire process of how you structure your professional organizing business.
  • POSITION yourself as a leader and authority in your community.
  • GROW yourself and your dream team that enjoys working together.

It's the same strategy I used to grow two successful home organizing teams and it can be yours, too!

What is it that you really want out of life? While you love to organize and even decided to go into business to do it for others, does your biz sometimes still feel messy and pieced together? That approach works for a couple of years and then you outgrow it and need solid systems that flow together and cause you less stress.

I'm Holly Southerland, founder of Rockstar Organizers and owner of Ann Arbor Home Organizers & Waco Home Organizers.

Through my programs, challenges and classes, I work with you to discover your vision and goals for your professional organizing business, and put the systems and tools in place so you can grow your team. This allows you to work on your business rather than in it so you can grow!

​Together we create a strategic plan, paired with accountability, where you feel safe to progress through the stages of business into where you are thriving!

My Story... the Traveling Organizer

People often ask, "How did you get into organizing?" and also, "How do you get paid to travel and do this?"

After losing a job in 2012 and being driven by the question, "What would I do if money was no object?" I began a soul-searching journey to uncover my true desires, summed up in two words:


I took off on a 40-Day organizing road trip in October 2012 that my mom called my "Eat, Pray, Love" trip, and she's not wrong.

After this 40-day road trip to organize friends' homes, I knew it's the direction I wanted to go after my nursing career. For the next 4 years I tried all sorts of things on my own and thankfully, got connected with a business coach. My coach asked where I wanted to be in 5 years, and that was hard to imagine. I decided that I wanted to start a team instead of doing this all by myself. Little did I know that a few years later, I would have the privilege to lead others through the same areas where I struggled.

How I unlock your gifts to unlock your strategy


A little about my geography is that I grew up in the Dallas area, graduated from Texas A&M University in 2007, lived in Waco, TX on and off for 10 years, and moved to Ann Arbor, Michigan in 2016.

In my travels and journey, I've learned that the best navigator isn't someone who is perfect and has made no wrong turns, but someone a few miles ahead to show you the way, point out road bumps and potholes, and steer you in a better direction.

It is my passion to facilitate your learning & "aha" moments as we work to navigate your unique path. I understand how immobilizing it feels to be stuck and not know what to do next.

My love for continuous learning and sharing what I learn is what helps you continually grow and get to the point where you want to be.

To support and grow into the lifestyle you want, I work with you to identify what holds you back, paired with nonjudgmental coaching to take action. Each person and business is different, and I delight in the process of finding out your story & goals, discovering together how we can make those happen.

Things I love

  • Anthropologie
  • Painting and restoring furniture
  • Naps
  • Four Seasons, especially fall
  • Spending time with my niece and nephews

I also love the different types of personality inventories that show what motivates a person. A few that I use in my work are Strengths Finders, Enneagram, Myers Briggs, and Four Tendencies.

The Strengths Finders test felt confirming when I decided to move forward full-time as an organizer. My top strength is "Strategic" which Gallup describes, "The Strategic theme enables you to sort through the clutter and find the best route. It is not a skill that can be taught. It is a distinct way of thinking, a special perspective on the world at large. This perspective allows you to see patterns where others simply see complexity."

My second strength is Empathy, which Gallup describes as the ability to "sense the emotions of those around you. You can feel what they are feeling as though their feelings are your own. Intuitively, you are able to see the world through their eyes and share their perspective."

With a strategic and empathetic approach, I intuitively coach my clients through individual barriers in a way that sorts through the clutter to find the best route. Nothing makes me happier than helping others uncover what makes them unique and building a one-of-a-kind business just as special as they are.


What makes you unique and specially qualified to help your clients? Let's build your business around that. Schedule your complimentary call today and let's start building your dream team.

Holly... you are a true inspiration to me! Really. I'm so glad and grateful to have you as my coach/mentor and to be a part of this amazing VIP group. I loooove your authenticity, your honesty, your generosity and your desire to succeed and to see us all succeed! I love how transparent you are and that you are not afraid of being so true to yourself and with all of us. I think you are awesome and you are making my life soooo much easier and lighter!!!”
Maria, Professional Organizer

HOLLY!!!! You are a blessing. I have been bombarded by inquiries and it feels like the floodgates have been opened. So many "do it for me" inquiries and whole homes. I don't think you understand how much I struggled for a WHOLE year, last year, trying to convert people over the phone & getting them to fill out my form and send me pictures felt like pulling teeth. Now I've got people lining up to work with me. You are a blessing. Thank you for doing this. Tears of joy!"

Elva Fonseca, Sensational Organizing

Holly, I love your huge heart and sincerity!! You have so much to offer and I think we can all see you pour all you have into everything you do! This is no exception. You have been a huge blessing to me in so many ways. We are all learning tons from this process and wouldn’t be able to do that without your commitment to us.
Allison Bolt, Knoxville Home Organizer